British commentator Guy Mowbray gave a short interview with the BBC where he talked about working on a series of football simulations Sports EA FC The announcer said that some of his lines in future installments of the franchise would be voiced by AI, which he gave permission to.
Mowbray himself considered this only a plus, because to record the dialogue he had to name thousands of athletes, which had long become an uninteresting habit for him. At the same time, commentators will continue to voice more diverse situations themselves, as they need to be pronounced with a variety of intonations and using imagination.
Suppose there is a moment in the match where one team crosses the center circle, but we don't know if this will lead to anything dangerous. So I can say: “Promising attack, what happens next?” But you need to say this in ten different ways. And those are things that cannot be replaced by AI, because it has to be like my style, like the way I speak in real life, so I have to come up with the right lines myself. The same can be said about Sue Smith, my fellow commentator at EA FC.
Electronic Arts also commented on the situation and said they have been using artificial intelligence technology to develop video games for a long time. The company ensures that AI is used only in conjunction with human talent and does not replace it.
